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Branding Guide

Keeping consistent branding for Ride Right is a crucial step forward in establishing the company as a leader in the industry. Please follow this guide when developing materials that use logos and colors related to Ride Right. Please also review the acceptable typefaces for Ride Right materials.


Logos
Color Ride Right logo Black & White Ride Right logo

Colors
Ride Right yellow Ride Right orange Ride Right purple

Yellow
#ECBD48
RGB: 237, 190, 72
CMYK: 7%, 25%, 83%, 0%
Pantone: 142 C

Orange
#FF8300
RGB: 255, 131, 0
CMYK: 0%, 60%, 100%, 0%
Pantone: 715 C

Purple
#3D4578
RGB: 61, 69, 120
CMYK: 88%, 81%, 26%, 11%
Pantone: 7672 C

Ride Right gray Ride Right blue

Gray
#8F867F
RGB: 143, 134, 127
CMYK: 45%, 42%, 45%, 6%
Pantone: 403 C

Blue
#54A2D3
RGB: 84, 162, 211
CMYK: 64%, 23%, 2%, 0%
Pantone: 7702 C


Fonts

Print

Walkway typeface News gothic typeface Calibri typeface

Web

Raleway typeface open-sans-typeface arial-typeface

Image Bank
Image bank